Meet Our Team


Thomas Herrod

Financial Adviser

As a lifelong resident of Joplin, Missouri, Tom is passionate about contributing and giving back to the community. While in his freshman year at Missouri Southern State University, he started Herrod Development Company, which specialized in rental properties, development, and custom home construction. After earning his MBA in Finance from Missouri State University, he formed Herrod Financial Group. Tom’s practice involves holistic financial planning* geared toward helping clients reach their goals.

He and Mary Lynn, his wife of over 30 years, have two adult daughters and an adorable grandson. Whenever possible, Tom enjoys a variety of outdoor sports and adventures with his family and friends.

*Financial planning offered through Tom’s affiliation with Eagle Strategies LLC.


Mary Lynn Herrod

Office Manager

Mary Lynn has worked by Tom’s side during his entire career in a variety of capacities with both Herrod Financial Group and Herrod Development Company. As Office Manager, she likes the challenge and variety of work, but building relationships with our clients is her favorite part of the job.

Mary Lynn is well known for her gifts of encouragement and hospitality. She enjoys traveling with Tom and is especially fond of mountains and beaches.



Executive Assistant

Laura, a native of southwest Arkansas, has lived and worked in the Joplin community for over 14 years. She brings a vast array of experience in the financial industry and is best known for her kind nature and willingness to help others. She is passionate about serving the community and her clients. 

Laura and her husband, Nick, have two grown children that proudly serve in the Armed Forces. In their spare time, they enjoy traveling, hiking, and spending time with family.



Operations Coordinator 

Whitney is a wearer of many hats and has over a decade of experience working with her parents, Tom and Mary Lynn. She received a BFA in Fashion Design from the University of North Texas and has a background in design and styling, project management, and client relations. As Operations Coordinator, Whitney oversees a variety of tasks including reviewing processes, managing an online presence, and working directly with clients.

Whitney currently resides in Denton, TX, with her husband, toddler, and two cats. She enjoys exploring new places, eating Thai food, and all things creative.